Search Engine Optimisation (SEO) is constantly changing, with updates to the algorithms released on a regular basis. It is vital to have the latest developments in place, to keep you one step ahead of the competition. So, what trends must you keep in mind for this year to continue to enhance your visibility online?

AMP, What is it and Why it is Important?

The launch of Accelerated Mobile Pages (AMP), means it is now more essential than ever to ensure your pages can be viewed correctly on mobile devices. In short, AMP is a project from Google and Twitter designed to make really fast mobile pages. AMP can significantly lower the load time of your website, as it strips away redundant content and only display’s the key content needed. AMP benefit greatly from an enhanced visibility in Google searches. It is vital to driving traffic, that your website is mobile optimised.

Voice Searching

Virtual Assistants such as Siri and Google Voice are quickly becoming a bigger part of our daily lives. According to Google an estimated 20% of all mobile searches are now conducted through voice searches. As voice search continues to grow, long tail keywords will become essential as the virtual assistants will be dealing with queries like “Where can fix my car in Glasgow”. There has never been a better time and opportunity to have your content tailored SEO ready for voice searching.

Content – Then, Now, Always…

Content is still and may always will be the most important aspect of SEO. It is essential that your audience have relatable content to interact with on a page. Content comes not only in text format but can come in the form of imagery and video, which ensures that visitors have plenty to engage with on a page and also search engines can display the page more effectively.

Importance of Speed

It won’t come as a surprise that the speed at which a website loads, is
essential in having effective SEO. People browsing through mobile devices continues to rise at rapid rates, meaning that slow loading websites can lead to a high increase in drop offs. To ensure that you capture your mobile audience, it is essential to compress images/videos etc. which would lead to faster load times on your web page.

Get in touch with ITW to find out more about how SEO services can keep you ahead of the game.